Industry
The power of photography
Food photography tells a story. From the backdrop and lighting to dishes and props, all aspects of your shots share a narrative. Your content builds an identity for who you are as a brand and how you want your audience to feel. If you’re more rustic, down to earth and edgy, make sure your imagery reflects that. Ditch the light pastel colours and stick to darker tones, wooden back drops and plenty of texture!
Food photography, just like any photography, should trigger emotions. With food and drink photography you want viewers to instantly think (or better yet say) YUM! This will spark a reaction with customers, encouraging them to place an order, book a table or cook up a recipe.